Fire Alarm Sales Manager

Location: South of England (UK-wide travel as required)
Salary: Up to £75,000 basic + OTE
Job Type: Permanent 

About the Role

Are you an experienced Fire Alarm Sales Manager looking for your next opportunity?

Technical Resources is partnering with a leading specialist fire detection and alarm systems contractor to hire a Fire Alarm Sales Manager. In this role, you will be responsible for driving new business growth across a diverse range of end user, M&E, and Facilities Management clients, with a particular focus on the Data Centre sector and other critical commercial environments.

This is an ideal opportunity to join an established organisation with a strong reputation for delivering high-quality fire alarm solutions across UK projects, at an exciting period of continued expansion.

Key Responsibilities

• New Business Development: Identify, target, and develop new client relationships across end users and select M&E and FM accounts, with a primary focus on Data Centres and critical infrastructure environments.
• Sales Pipeline Management: Generate, survey, and produce accurate quotations for fire alarm system opportunities, managing the full sales cycle from prospecting through to order conversion.
• Account Management: Nurture and grow an existing client base across sectors including industrial, manufacturing, warehousing, education, healthcare, leisure, and hospitality, increasing spend and ensuring long-term business continuity.
• Technical Estimating & Reporting: Prepare detailed costings, budgets, and proposals, demonstrating a sound understanding of available system solutions and their application to client requirements.
• Quality & Compliance: Apply working knowledge of relevant British Standards for fire detection and alarm systems (including BS 5839) to ensure all proposed solutions meet industry and client-specific requirements.

Experience & Qualifications Required

Essential:

• Experience: Demonstrable track record in a fire alarm or fire systems sales or business development role.
• Technical Skills: Sound knowledge of fire detection and alarm systems, including an understanding of Data Centre-specific requirements for new installations and system upgrades.
• Project/Operational Scope: Proven success in achieving sales targets and growing revenue across multiple commercial sectors, including critical infrastructure and industrial environments.
• Soft Skills: Exceptional influencing, negotiation, and communication skills, with the ability to engage confidently at all levels including senior management and key decision-makers.
• Mobility & Eligibility: Full UK driving licence and Right to Work in the UK. Willingness to travel UK-wide when required.

Desirable:

• Certifications: FIA-accredited training or other recognised fire industry qualifications; CSCS or ECS card.
• Sector Background: Prior experience selling into Data Centres, critical infrastructure, or large-scale commercial and industrial environments.

What We Offer

• Competitive Base Salary: Up to £75,000 basic + OTE
• Benefits Package: AVIVA pension scheme, company benefits package, 25 days annual leave plus a buy and sell holiday scheme, PPE and tools provided subject to company policy.
• Clear career progression within a growing global sector.

How to Apply

To apply for this Fire Alarm Sales Manager position, please submit an up-to-date CV.

Note: Applicants must have the Right to Work in the UK at the time of application.

About Technical Resources: Technical Resources are market leaders in Fire & Security and Telecoms recruitment.